Fresh Innovation

State of the art fruit packaging from NZ, ripeSense, has been named one of 36 Coolest Inventions of 2004 by Time magazine. Co -created by Hort Research and the Jenkins Group, the ripeSense label detects aroma compounds in fruits and changes colour depending on their ripeness, thus removing the need for customers to damage fruit by squeezing. The “intelligent” packaging was initially developed using pears but will be extended to include avocados, melons, and kiwifruit in the near future.