Countless billboards proclaim there’s a new hero: Russell Crowe, bigger than Ben Hur.

From Auckland Grammar to singing on 80’s pop show Shazam. From Oscar nominations to the violent centre of a decadent ancient Rome. He’s one-sixteenth Maori and registered on the Maori voting poll, but he lives in the Aussie Outback and calls Australia home. He’d rather have a beer with his cows, than smooze with Hollywood set. He personifies the edge vision, roots and a global passport, massive talent, edge spirit. Russell Crowe: a true edge hero.

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