Cinema Success Story
Auckland-based Vista Entertainment Solutionshas become one of the world’s leading cinema software providers since its launch in 1995. Vista’s systems, which run entire movie theatres from selling tickets to calculating studio royalties, are used in nearly 600 cinemas in 30 countries, including the US, India and China. In the small NZ market, its systems are used by major shareholder SkyCity Cinemas and the Berkley and Rialto chains. Last year, Vista signed a partnership deal with Scottish virtual ticketing company Mobiqa, whose mobile phone barcodes act as coupons for sports events, concerts and conferences. “The ability to send mobi-tickets directly will provide a very convenient new delivery channel to cinema-goers, minimising queues at the box-office and automated ticketing machines,” said Vista chief executive Murray Holdaway in the Scotsman. Vista is now working towards integrating its box office software with digital projection systems.