Broods Setting Hearts Alight – Make Hype Machine’s One to Watch List
Broods make Hype Machine’s Ones To Watch feature for the second half of 2014, selected under the qualifiers, that it’s their first time on the most-blogged list, and they’ve yet to release a full-length LP.
The music database writes: “Broods’ once-personal music is currently reaping plaudits from all across the globe. The New Zealand-based brother-sister duo’s trademark sound – all huge pop choruses and bittersweet melodic moping – is catching fire and setting hearts alight.”
Since premiering on Zane Lowe’s BBC Radio 1 show, Mother and Father, the single from their upcoming debut album Evergreen, shot straight to No 1 on Hype Machine and has since accumulated more than 220,000 SoundCloud streams.
Originally from Nelson, Georgia and Caleb Nott, who are produced by Lorde’s collaborator Joel Little, also performed the single on Late Night with Seth Meyers.
Also selected on the Hype Machine list is New Zealand group Yumi Zouma: “When a band seemingly populates out of nowhere and captures the attention of the entire (blog) world, it’s easy to wonder why it ‘happens’ for some and not others. In the case of New Zealand’s Yumi Zouma it isn’t difficult to understand why, not even in the slightest. On their first single, The Brae, the band’s sound is immediately polished to an 80’s nostalgic shimmery sheen, their dream pop emerging effortlessly mature.”
Original article by Hype Machine, July 25, 2014.
Photo by Victoria Stevens.