Rear View Girls

Aspiring Auckland actresses Jessie Gurunathan and Reanin Johannink used hidden cameras fitted to the back of their jeans to film unsuspecting individuals staring at their backsides. The footage, taken in LA, was the idea of Levis who said the clip, which went viral on YouTube, was a “grassroots experiment” conducted by creative group Colenso BBDO, “without any creative direction from us”. “If you’ve ever wondered what goes on behind your back, we’ve figured out a way to bust people, so check out ass-cam,” Johannink says in the YourTube clip. The video, titled “Rear View Girls’, shows some men making blatant double takes to ogle the women, while others, including a man with his arm around his girlfriend, are more surreptitious.