Regarded as one of the world’s top digital minds when it comes to advertising creativity, New Zealand-born Malcolm Poynton, global chief creative officer at Cheil Worldwide, has built teams responsible for campaigns like British…
New Zealander Malcolm Poynton joined ad agency Cheil Worldwide at the beginning of 2015 as the network’s first global chief creative officer, following celebrated stints at SapientNitro, Ogilvy and Saatchi & Saatchi, Tim Nudd…
Global chief creative officer at Cheil Worldwide, New Zealand-born Malcolm Poynton, talks to Adweek in Las Vegas about the “lasting genius” of the “legendary” Dove Campaign for Real Beauty and some of his other…
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