Hell has no borders

New Zealand fastfood chain Hell Pizza will open 30 franchises throughout Ireland by 2016. The first Hell’s Pizza was launched in Dublin earlier this year, which made Ireland the fifth country to open a location of the hell themed pizza restaurant chain. Hell Pizza was founded in New Zealand in 1996 and quickly gained a cult following. The brand is known for its edgy, irreverent brand and marketing activity, including an online promotion that offered a free pizza to those willing to ‘Sell their Soul’. The company continues its Hell theme on its menu, where its freshly made gourmet pizzas are named after the seven deadly sins. Hell Pizza worldwide is owned by Warren Powell, Callum Davies and Stu McMullin. There are currently 64 stores nationwide in New Zealand.