East Midlands Look to the South

England’s East Midlands are looking to NZ for inspiration in their bid to become a leading holiday destination. “In the world of tourism, NZ spent many years as the poor cousin to neighbouring Australia. But thanks to some clever marketing, ‘the land of the long white cloud’ has emerged as a top destination for holidaymakers […] A new strategy document, Destination East Midlands, pays tribute to the way NZ ‘challenged with gusto’ and emerged from Australia’s shadow.”


Tags: Australia  BBC News  Destination East Midlands  Eanland  East Midlands  New Zealand  NZ Tourism Industry  

Six of the Best Adventures in New Zealand

Six of the Best Adventures in New Zealand

“Whether you prefer a stomach-dropping free fall or a calf-burning rock ascent, New Zealand has no shortage of hair-raising adventures for those with a head for heights,” Justin Meneguzzi writes for…