Doctor vodka

42 Below ambassador and “vodka professor” Jacob Briars discusses dirty drink names, Golden Globe shout outs and the social psychology of bars in an interview with the Sydney Morning Herald. Formerly a bartender at Wellington’s Matterhorn, Briars now travels the world conducting a cocktail master class called Vodka U. “I developed this concept with 42 Below,” he explains. “We conduct a tasting of as many as 25 different vodkas and explain how they are made and what makes them unique. We also cover what vodkas suit which cocktails and even taste a few cocktails, too.” Briars’ skills behind the bar were famously mentioned in a Golden Globes acceptance speech by Lord of the Rings star Elijah Wood.