42 Below ambassador and “vodka professor” Jacob Briars discusses dirty drink names, Golden Globe shout outs and the social psychology of bars in an interview with the Sydney Morning Herald. Formerly a bartender at Wellington’s Matterhorn, Briars now travels the world conducting a cocktail master class called Vodka U. “I developed this concept with 42 Below,” he explains. “We conduct a tasting of as many as 25 different vodkas and explain how they are made and what makes them unique. We also cover what vodkas suit which cocktails and even taste a few cocktails, too.” Briars’ skills behind the bar were famously mentioned in a Golden Globes acceptance speech by Lord of the Rings star Elijah Wood.