Tag Archives: Malcolm Poynton

Cheil’s Malcolm Poynton Talks Ideas That Move

Cheil’s Malcolm Poynton Talks Ideas That Move

Regarded as one of the world’s top digital minds when it comes to advertising creativity, New Zealand-born Malcolm Poynton, global chief creative officer at Cheil Worldwide, has built teams responsible for campaigns like British…

Standout Commercials for Cheil’s Malcolm Poynton

Standout Commercials for Cheil’s Malcolm Poynton

Global chief creative officer at Cheil Worldwide, New Zealand-born Malcolm Poynton, talks to Adweek in Las Vegas about the “lasting genius” of the “legendary” Dove Campaign for Real Beauty and some of his other…