Tickled pink

New Zealand advertising agency DDB, creators of the pink hugging monster for Pink Batts insulation, has been rated the world’s best agency in the 6th annual Bestadsontv.com rankings; New Zealand agencies Colenso and Saatchi & Saatchi took second and third place respectively. DDB’s television advertisement for Pink Batts also won the award for best advert. DDB Chairman and chief creative officer Bob Scarpelli said, “Sometimes our biggest ideas come from our smallest countries. That has certainly been the case with DDB New Zealand over the years. They consistently do what DDB does best: create communications that people like and like to talk about. I am very proud of our New Zealand team for capturing this honor.” The Best Ads Rankings rate the world’s leading advertising agencies, clients and TVC production companies according to the quality of their creative work over the entire year. Agencies across the globe can submit work in one of five categories that are critiqued by a leading international creative expert. Every ad that makes it into the Best list is showcased online and all agencies involved are awarded points which are then tallied up to give the year’s overall rankings.