Record Exports Into UAE
New Zealand Natural premium ice cream chain is one of a number of local businesses fuelling a record volume of exports from the country into United Arab Emirates (UAE). Last year, the value of goods exported by New Zealand into the Gulf rose to US$1.2 billion, up from just $695 million in 2009, according to data released by New Zealand Trade & Enterprise (NZTE). The recipe for success, which has resulted in more than 75 restaurant outlets popping up in the Emirates, “comes down to the quality of products, and work NZTE has been doing directly with hotel managers and chefs as well,” New Zealand ambassador to the UAE Malcolm Millar says. Burger Fuel now has three locations in Saudi Arabia, and is expanding its reach further through the UAE with new outlets planned for Abu Dhabi and a possible move into Sharjah.