NZ Company Offers Employees $10 a Day to Cycle to Work

Christchurch advertising company Make Collective “is offering hard cash to employees who bike to work every day in a bid to energise staff and move the city away from a reliance on cars,” writes Eleanor Ainge Roy in an article for The Guardian.

“Employees who cycle to and from work will receive $5 a day and if they keep it up for more than half a year that amount will double to $10 a day, payed out as a bonus at the end of year.”

“For a while I had been thinking it would be great to incentivise cycling in some way. I’m a really keen cyclist [and] cash is clearly the most obvious incentive,” Tim Chesney from advertising agency Make Collective told Stuff.

“My gut instinct is that it could be something really good for the workplace. I know for myself I show up feeling a lot more energised, my blood is already flowing.”

“The extra money is coming straight out of the businesses profits, but I really believe there will be numerous tangible benefits as a result of people cycling to and from work.”

Developer Elliot Gilmore told Stuff that “the pay-off for his health was better than a gym membership.”

“It’s been great so far, I mean, I get to ride through Hagley Park and see people feeding the ducks, reading books and stuff, which is quite different to just waiting for the lights to change while driving.”

Article Source: The Guardian, Eleanor Ainge Roy, March 7, 2018

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Tags: bike  Guardian (The)  Make Collective  

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