Newspaper Half Mast

A homage to Sir Edmund Hillary has won this year’s best newspaper advertisement at the 2008 Caxton Awards in Australia picking up the top prize, the Quinlivan Black Award.  The Saatchi & Saatchi Australia ad for Foxtel and the National Geographic Channel ran in newspapers the day after Hillary’s death and featured an image of the mountain topped by a flag flying at half mast. The Hillary campaign also won the Best Topical Ad. Awards chairman Paul Catmur said: “We saw some really nice ads and, importantly, some really nice newspaper ads.”