Lions Share

NZ agencies won 18 awards at this year’s Cannes Lions, the world’s most prestigious advertising awards. Auckland agency TBWA\Whybin won the Grand Prix award in both the Media and Promo categories for its ASB “Pago” and NZ Rugby Union “Bonded by Blood” (pictured) campaigns, respectively. Other winners included Clemenger BBDO for a campaign for the World Press Photo Exhibition, Ogilvy for an email invitation campaign for Soul Bar and DraftFCB for an illustrated print campaign for Little Boys sausages. DraftFCB also won three Silver Lions in the Radio category, which is not traditionally a strong area for NZ advertising. The 2007 Cannes Lions were attended by more than 11,000 people. Over 25,000 entries were received from 80 countries.