Good Lovin’

“Trust has to change to love. There should be an air of mystery, sensuality and intimacy attached to the brand.” Saatchi & Saatchi CEO Kevin Roberts spreads the loving word in Dubai.


Tags: brand loyalty  Dubai  Gulf News  Kevin Roberts  Saatchi & Saatchi  

New NAB Chief Ross McEwan Faced With More Repairs

New NAB Chief Ross McEwan Faced With More Repairs

Sitting in the Royal Bank of Scotland’s revamped offices near London’s Liverpool Street station last month – days after accepting the top job at National Australia Bank, having given 12 months’…