Conchords viral captures US

Flight of the Conchords, the HBO series based on the NZ comedy act of the same name, has premiered in the US. HBO launched the series with a headline-grabbing viral campaign, which allowed viewers to watch and share the first episode online. “We’re really proud of the show and the strategy given the primary targeted audience of young adults,” said HBO marketing vice president Courteney Monroe. “We wanted to get it in as many hands as possible.” Flight of the Conchords, which stars Jemaine Clement and Bret McKenzie, has been well received by critics, despite (or perhaps because of) its NZ-style deadpan humour. A New York magazine review describes the show as “much funnier than it sounds” and “a welcome relief from the crippling smugness that has overtaken Entourage”.