An Amazing Bike Ride

Christchurch-born adventure TV host and producer Phil Keoghan has just completed another ‘Amazing Race’, this time a 3,500 mile coast-to-coast bike ride across the United States to raise funds for Multiple Sclerosis research. He managed to raise over US$400,000 in his “Ride Across America” which kicked off March 28 in Los Angeles and finished in New York on May 8, taking him through 39 cities over those 45 days. The trip also marked the official launch into the US of Keoghan’s co-branded meal replacement bar, produced in partnership with Christchurch company Cookie Time. Keoghan promoted the NOW (his No Opportunity Wasted brand) One Square Meal bar throughout his bike trip, which also served to publicise the next season of the hugely popular TV show Amazing Race. Keoghan says the trip tested him in ways he didn’t imagine. “It was the toughest physical and mental challenge of my life, no doubt about it,” Keoghan said. “It was everything I thought it would be and so much more.”