All We Want for Christmas Is Bespoke Couture
Emilia Wickstead, having now secured her couture clientele (alongside Alexander McQueen, the New Zealander is one of the Duchess of Cambridge’s go-to designers for foreign visits), wanted to offer a service that was exclusive but less time intensive, and so launched the Made to Order atelier service, the Telegraph’s Gaia Geddes explains.
“Wickstead launched her eponymous label in 2008 and established her name as a made-to-measure atelier. The young designer is adored by the fashion inner circle and her shows at London Fashion Week – the Paloma dress with Miranda long skirt, is from her current collection – attract global media attention, as well as front-row celebrity clients.
“‘We have a fresh and modern approach to couture because it’s not fitting after fitting after fitting,’ Wickstead says. ‘You can have something made up in different colours and fabrics without any fittings.’
“Hence, the atelier service is collection-based but with an ultra user-friendly ‘bespoke’ element. The collection is meant as a starting point, so you are free to alter a neckline, sleeve and hem length to suit the person you are buying for.
“Within 20 working days you will have your personalised garment – and a truly unique gift – ready and waiting.”