There is such a thing

New Zealand dairy company Fonterra has created a new yoghurt tailored for men, filled with fruit, seeds, grains and barley, under the brand name Mammoth Supply Co. Its marketing plays on social stereotypes of what’s considered “manly,” including labeling that reads: “This is a men’s yoghurt and you are a man. Now find a spoon, fork, or spade and dig in.” Television and radio advertisements for the product are narrated by The Big Lebowski actor Sam Elliott, who reads in his deep voice that “men can eat yoghurt — just as long as it’s thick and chunky and built to tame a man’s hunger.”


Tags: Big Lebowski (The)  Fonterra  Globe and Mail (The)  Mammoth Supply Co.  Yoghurt  

Former Equinox Head Sarah Robb O’Hagan in New Role

Former Equinox Head Sarah Robb O’Hagan in New Role

Former Equinox president New Zealander Sarah Robb O’Hagan, who has been advising fitness brand Exos’ board since September of last year, will take the reins as chief executive officer, Fast Company…