There is such a thing

New Zealand dairy company Fonterra has created a new yoghurt tailored for men, filled with fruit, seeds, grains and barley, under the brand name Mammoth Supply Co. Its marketing plays on social stereotypes of what’s considered “manly,” including labeling that reads: “This is a men’s yoghurt and you are a man. Now find a spoon, fork, or spade and dig in.” Television and radio advertisements for the product are narrated by The Big Lebowski actor Sam Elliott, who reads in his deep voice that “men can eat yoghurt — just as long as it’s thick and chunky and built to tame a man’s hunger.”


Tags: Big Lebowski (The)  Fonterra  Globe and Mail (The)  Mammoth Supply Co.  Yoghurt  

Weta Digital Receives Significant Investment

Weta Digital Receives Significant Investment

Napster co-founder and former Facebook president Sean Parker has invested in film director Peter Jackson’s Wellington-based visual effects studio, Weta Digital, Fortune magazine reports. Weta Digital has contributed work on a number…