There is such a thing

New Zealand dairy company Fonterra has created a new yoghurt tailored for men, filled with fruit, seeds, grains and barley, under the brand name Mammoth Supply Co. Its marketing plays on social stereotypes of what’s considered “manly,” including labeling that reads: “This is a men’s yoghurt and you are a man. Now find a spoon, fork, or spade and dig in.” Television and radio advertisements for the product are narrated by The Big Lebowski actor Sam Elliott, who reads in his deep voice that “men can eat yoghurt — just as long as it’s thick and chunky and built to tame a man’s hunger.”


Tags: Big Lebowski (The)  Fonterra  Globe and Mail (The)  Mammoth Supply Co.  Yoghurt  

Weta Digital Tech Sale has 1.65 Billion Special Effects

Weta Digital Tech Sale has 1.65 Billion Special Effects

Unity Software, a 3D game-development platform, is expanding its VFX footprint in a big way with the US$1.625 billion acquisition of the technology division of Peter Jackson’s New Zealand-based Weta Digital,…