Rebirth of Loop

2002 saw the highly successful reinvention of Wellington’s Loop magazine as an independent recording label. With acts like The Black Seeds, Rhian Sheehan and 50HZ on the books, and albums which look as good as they sound, it’s not hard to see why. Loop‘s Hannah Cornwell: “It’s about NZ creative culture as a whole. For us to just go ‘We’re only about music,’ we’re cutting out a good 50% of our market which appreciates good quality design.”