Lord of PR

Pete Hodgson – AKA ‘Minister of the Rings’ – dubbed “the most intelligent politician I have ever met” by National Post journalist, Cleo Paskal, in her article on the government-supported LotR publicity machine. “It is his job to ‘maximize the opportunities to NZ from the Lord of the Rings film project.’ And he has done a very good job … The goal was to use the films as nearly 10 hours of product placement for NZ’s tourism, technology and film industries. It was an unprecedented, ambitious and innovative idea – much like the film itself.”