Goats the New Carrot

Peter Wilkins of Mitsubishi Motors New Zealand launched an advertising ploy to increase sales of the Mitsubishi Triton with the promise of a goat. Buy a Triton — win a goat! Goats improved farm productivity by defending against weeds, were cheaper than toxic sprays, and there was no risk of goat flu affecting the tourism industry Wilkins told NZPA. “We are aware that three years of drought has severely depleted sheep and beef populations, so what better time to float the goat?” The bearded ruminants, like Tritons, he said, were “hardy, versatile units which will integrate directly into existing farm operations.”