Flight of fancy

Air New Zealand has launched a raunchy new ad campaign called ‘Nothing to Hide‘ in which eight staff members, including chief executive Rob Fyfe, appear in just body paint. Amid these tough days for the travel industry, Air New Zealand is taking no chances. More than 90 Air New Zealand staff members are featured in the cheeky campaign. In the advertisement passengers are shown smiling knowingly and looking shocked at the body-painted staff, while a song appropriately titled “Under my skin”, by New Zealand singer Gin Wigmore, plays. “I do love a man in uniform,” one female passenger says to her companion as two body-painted crew members walk past. The advertisement was created to promote the airline’s fares, which “have nothing to hide” — there are no extra fees for things like in-flight drinks or checking in.


Tags: Air New Zealand  Boston Globe  Gin Wigmore  Nothing to Hide  Rob Fyfe  Under my skin  

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