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Edge to Travel TV

Edge to Travel TV

US Travel Channel radically overhauls its image with “a new TV spot showing skate kids mountain-boarding down a sheep-studded slope in New Zealand”. “For the first time, the excitement and feel of a commercial really matched our programming,” says Amy Troiano, director of on-air promotion for the Travel Channel.

Tags: Amy Troiano  Boston Globe  mountain boarding  New Zealand  Travel Channel  United States  

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