Edge Dynamics in Action

NZ social researcher Brent D Taylor has applied Edge theory to economics in his new book Outsider’s Edge: The Making of Self-Made Billionaires. Taylor has spent the past four years studying the backgrounds of some of the world’s richest men and women, including Bill Gates, Oprah Winfrey and Sir Richard Branson. He identifies the “outsider” status of each billionaire subject as a common factor uniting and motivating the group, despite their different upbringings, interests and industries. Outsider’s Edge was released in Australia on October 8, and will be published in the US in April next year.


Tags: Australia  Bill Gates  Brent D Taylor  cio.com.au  New Zealand  Oprah Winfrey  Outsider's Edge: The Making of Self-Made Billionaires  Richard Branson  United States  

Emilia Wickstead Helping Airline Make an Impression

Emilia Wickstead Helping Airline Make an Impression

Around the globe, airlines and hotels are collaborating with top fashion houses to reshape brand narratives, like Air New Zealand and their partnership with London-based Emilia Wickstead. Condé Nast Traveler’s Caitlin…