Colenso BBDO Auckland One of 2019 Contagious Pioneers
Colenso BBDO, Auckland have been featured as number one 2019 Contagious Pioneers in a ranking published by creative and strategic intelligence service website Contagious. Their Te Kupu App campaign was highlighted as “some of the most creative and effective work created by (their) esteemed list of Pioneers.”
“New Zealand telecoms provider Spark worked with Google and Te Aka (an online Māori dictionary) to create the Kupu app and help more people learn Te Reo Māori, the official language of New Zealand’s indigenous people.”
“Kupu uses machine vision to identify objects and then supply the Māori translation. Anyone who downloads the free app need only take a picture of something to find out how to say it in Māori.
“The innovation needed to fit seamlessly into people’s established behaviours. The effort to keep things simple guided every decision for the Kupu app product experience,” said Colenso BBDO’s strategy director Nick Salter.
“Kupu was downloaded more than 120,000 times, becoming the number one trending app on both the Apple and Google stores.”
“The ranking is based on a rigorous analysis of campaigns featured on Contagious I/O – an online intelligence tool and database containing the most innovative and effective marketing in the world,” as reported on the website.
Article Source: Contagious, February 2019 and Contagious
Image Source: YouTube