Burgers and Fries to Iraq

New Zealand-listed gourmet burger company BurgerFuel Worldwide has sold the Master License agreement for the rights to BurgerFuel Iraq. It is the company’s fourth new territory in the Middle East. The brand is already in the United Arab Emirates, Saudi Arabia and Bahrain. Dubai-based Chris Mason, BFW chief executive of international markets, said the store will open in Sulaymaniyah, in the Kurdish-speaking region of northern Iraq known as Iraqi Kurdistan. “Whilst Iraq poses new challenges — it’s another important region and we think early establishment will allow time for us to eventually open a number of restaurants there,” Mason said. Mason established the first BurgerFuel in Auckland on Ponsonby Road in 1995.