Adman Personified

“If you ever wanted to make a feature film about the advertising industry, the adland equivalent of Broadcast News, there would be no contest on who should get the starring role.” Worldwide Saatchi & Saatchi CEO Kevin Roberts is the subject of a lengthy Independent feature, in which he explains the origin of Lovemarks, the future of supermarket shopping and much, much more.  


Tags: Broadcast News  Independent (The)  Kevin Roberts  Lovemarks  Saatchi & Saatchi  

How New Zealand Genetics Make Milk in Brazil

How New Zealand Genetics Make Milk in Brazil

New Zealander Craig Bell, co-founder of premium Brazil-based milk company Leitíssimo, likens his product to a time machine. “We have a lot of consumers who told us that ‘this stuff actually…