Top 10 for 100%
New Zealand has ranked 10th in an index of the strongest brands in the world compiled by marketing research firms Anholt-GMI. New Zealand had positive brand values and managed, like Ireland which came 13th, to punch above its weight on the global stage, the survey said. “Both countries have relatively small economies and few well-known local brands, but have nonetheless managed to become well known and highly regarded.” The survey’s authors said New Zealand could thank its “vigorous, well co- ordinated and unusually thoughtful promotional campaigns” under the banner of “100 percent Pure”. The Lord of the Rings trilogy was another factor. New Zealand did best on tourism and investment and immigration. It scored least on culture and heritage and exports. The top ten nation brands are Australia, Canada, Switzerald, United Kingdom, Sweden, Italy, Germany, The Netherlands, France and New Zealand.