Thinking Inside the Square

Auckland-based graphic design company, Creative Force, has won two awards at America’s Creative 33 competition for the second year running. Established in 2001 by Emma Mann, Creative Force beat thousands of entries from around the globe – including those by advertising giants Young and Rubicam and McCann Erikson – to take out the Letterhead & Envelope Set and Invitation / cards categories (for Auckland fashion designer Luna, above).  Says Mann, “It’s also good to know we can achieve this kind of global acknowledgement here in NZ. Companies don’t necessarily need to instruct some huge international agency to do their creative work. The answer to their needs is often right here in their own back yard […] Normality and convention bore me to tears. Design is about being original, right down to the smallest detail.”