Sending the Right Message About Age

“Karen Walker Eyewear is worn by the style conscious and coveted by a youthful market, yet their latest campaign showcases women aged between 80 and 93 from [New York-based Ari Seth] Cohen’s Advanced Style blog,” Tamsin Smith writes for the BBC. “Walker explains: ‘We didn’t set out to make a statement about age. We wanted to make a statement about optimism.’ Formerly director of beauty, fashion and advertising at Cosmopolitan, [Joyce] Carpati [pictured wearing Karen Walker] has first hand experience of the fashion industry’s fixation on youthful, flawless perfection. ‘How I hate those words, “anti-ageing.” They send the wrong message. It should be “look beautiful all your life” or “look beautiful forever!”’”