Particles in Motion

Fonterra’s latest foray into “smart” water “Whole”, is advertised in a continuous 650-frame shot leaping and transforming from brains to bridges to bananas and was created as a joint project by Auckland-based animation studio Department of Motion Graphics and North American fluid and particle fx experts Fusion CI Studios for creative agency, Sugar. “From the moment we first laid eyes on the storyboard, we knew this was going to be one of the most challenging projects we had ever undertaken at DMG,” said creative director Linds Redding. “If we had grasped at the time, just how challenging  — we might well have thought twice about saying ‘yes’ with such unseemly haste. From the outset, we realised we were going to need some specialist help and we were lucky enough to fall into league with the brilliant Mark Stasiuk of Fusion CI Studios in Santa Monica, California.”