One for the True Fan

In the era of selling Britney Spears’ used chewing gum on eBay, Adidas has released a limited edition All Blacks poster containing DNA samples from every member of the national team. According to Chris Waugh of Adidas NZ, the appropriately titled Bonded by Blood poster “[reflects] the depth of support All Blacks fans give to their team. Adidas believes rugby is an essential part of NZ’s DNA and we wanted to show how the players and their supporters are inextricably linked – how supporting the All Blacks is in our blood.” The DNA was taken from sterilised blood samples donated by the players.