No sweat merino

Wellington-based merino wool pioneer for the outdoors, Icebreaker, recently launched its new range of technical knits for runners, the GT Run range, at a product show in Friedrichshafen on the shores of Lake Constance in Germany. Icebreaker claims that its knitted merino running shirts resist odour and can be worn for days or even sometimes weeks, without washing. “When we tested our running clothing by selling Icebreaker at the 29 New York Marathon, we sold out. That shows how much demand there is for quality natural running clothing,” Icebreaker founder and CEO Jeremy Moon said. Icebreaker’s creative director Rob Achten, who runs between five and nine hours a week said: “I’ve been a runner for 2 years, and it’s exciting to finally have a natural alternative to all that synthetic stuff,” he says. Icebreaker was launched in 1994.