New Zealand and You

After more than a decade of success with the 100% Pure New Zealand brand, Tourism New Zealand has changed the slogan to 100% Pure You. Tourism New Zealand chief executive Kevin Bowler said research suggested New Zealand could increase its appeal as a holiday destination by personalising its marketing message and focusing on more than scenery. “We have identified people around the world already considering travelling here and the addition of You to the successful 100% Pure New Zealand advertising message is a logical step that will benefit the tourism industry by highlighting the individual experiences on offer,” Bowler said. The tagline starts in Australia on Sunday and is due to be rolled out in New Zealand’s major North American, European and Asian markets in February.


Tags: 100% Pure  Tourism New Zealand  Xinhua News  

Travel + Leisure Takes in the Best of Auckland

Travel + Leisure Takes in the Best of Auckland

Parnell’s Pasture was recently named one of the World’s Best Restaurants by Travel + Leisure and Food & Wine. “It’s worth planning a trip around,” New Zealand-based writer and editor…