In the Hot-seat

New Zealander Geoff Vuleta, co-founder and chief executive of New York-based innovation consultancy company Fahrenheit 212, commutes between the US city, and home to Auckland every 8 weeks. Vuleta discusses his frequent-flyer lifestyle, and long-haul travel mayhem, in The New York Times. “I do try and roll with whatever comes my way. But sometimes my brain morphs into mush from all the travel,” he says. Vuleta began a 20 year career in advertising at Ogilvy & Mather in New Zealand. Before opening Fahrenheit 212 in 2002, he was CEO of New Zealand’s leading advertising company Saatchi & Saatchi. Fahrenheit 212 undertakes assignments for companies including The Coca Cola Company, Warner Music Group, The Hershey Company, Procter & Gamble, Gucci Group, Diageo, and Samsung.