Go get ‘em, Tiger

Former NZ tennis No.1, Tracey King, is the brains behind successful Cardiff-based smoothie company, Tiger Bay Beverages. With the help of Entrepreneur Action and the Welsh Development Agency, Tiger Bay is poised to break into the relatively untapped European market, with an emphasis on Belgium, France, and the Netherlands. “The smoothie market in Europe does not exist and with tough competition in the UK we see it as potentially a huge market,” said King, who predicts that up to 70% of future sales could be derived from outside of Britain.