Game On

Wellington-based Sidhe Interactive is the creative brains behind Jackass: The Game, released in the US by Red Mile Entertainment and MTV Games on September 26. The company hopes it will sell over a million copies, which is the benchmark for success in the highly competitive gaming industry. NZ’s largest games developer, Sidhe Interactive recently won a multimillion-dollar deal to create a game based on the upcoming US film Speed Racer for Nintendo Wii and PlayStation 2. “It is a perfect combination to be coming off Jackass and rolling on to that,” says Sidhe spokesman Jos Ruffell. “We have gone from playing in the Australasian market to competing at the absolute top level in the US market.”