FitnessLink’s Grant Goes Spreads the Word in Dubai

New Zealander Grant Goes, 34, runs FitnessLink, a Dubai-based health and fitness website which is starting to expand into the wider Mena region. He tells UAE English-language newspaper the National about he spends a typical day.

Goes came to the UAE in 2011 as one of the presenters and trainers on the Les Mills fitness programme. He won the 2012 Dubai Fitness Championships and, in the following year, co-founded FitnessLink along with the Macedonian marketing coordinator Simona Sotirovski and her brother, the FitnessLink CTO Aleks Sotirovski.

“I wake up [at 5:30am]. I meditate, listen to self-development videos or break stuff down on the whiteboard to get myself into the right mindset for the day.

“[Come 10am] I go through emails and book meetings. I love my job because I get to meet so many people who are passionate about health and fitness. I arrange a meeting with someone looking to get into the fitness industry, who wants to ask me about the fitness scene in Dubai.

At 1:30pm “[I have] a meeting at a yoga facility. I’m asked about fitness trends and what’s new to the region. gets between 15,000 and 21,000 hits a month. There was some rivalry within the fitness industry, so we set FitnessLink up two years ago as a neutral platform for people to communicate through.

By 10pm … “Like anyone who has a passion, I spend a lot of time on FitnessLink. Yesterday I was on the computer until 6am. It’s more a hobby than a job and it’s part of who I am.”

Original article by Jessica Hill, The National, August 15, 2015.

Photo by Satish Kumar.

Tags: FitnessLink  Grant Goes  Les Mills  National (The)  

Emilia Wickstead Helping Airline Make an Impression

Emilia Wickstead Helping Airline Make an Impression

Around the globe, airlines and hotels are collaborating with top fashion houses to reshape brand narratives, like Air New Zealand and their partnership with London-based Emilia Wickstead. Condé Nast Traveler’s Caitlin…