Carter in Adidas Viral

All Black Daniel Carter stars in a new viral advertisement for Adidas. The ad was shot at Carter’s parents’ house, and shows Daniel and his father talking about his childhood spent kicking goals in the back yard. “We shot the whole spot in 30 minutes,” said copywriter Nick Marzano of Dutch ad agency 180 Amsterdam. “It was totally unscripted apart from a couple of scribbles on a scrap of paper – just Dan and his dad at home in the backyard, having a kick around, a good laugh and talking about old times.” The ad will be seeded virally on websites such as YouTube.

Tags: 180 Amsterdam  Adidas  All Blacks  Dan Carter  Guardian (The)  Nick Marzano  YouTube