Competing with Green

New Zealand has a reputation for its responsible ecotourism practices; it is a country committed to connecting conservation, communities and sustainable travel, as ecotourism defines. But keeping up with these practises takes work, particularly with more countries competing for the ecotourism buck. A recent study by Booz Allen Hamilton (part of the World Economic Forum’s Travel & Tourism Competitiveness Report 2008) found that environmental factors may determine whether travel and tourism sectors thrive or falter in the coming years. The countries that develop, implement, and maintain a sustainable tourism strategy today will be the winners of tomorrow.