Webby Award Success

Wellington-based online accounting software provider Xero and Auckland-based mobile advertising agency The Hyperfactory won eight awards at the 13th Annual Webby Awards in New York. The Hyperfactory dominated the mobile advertising category with six awards in total, and second overall in the race for Interactive Agency of Year given to the most successful agency across all Webby categories of interactive advertising, websites, mobile sites, and online film and video. The Hyperfactory won Best Mobile campaign jointly with Saatchi & Saatchi Sydney. It also won People’s Choice award in the same category for a Guinness ad. Online accounting software provider Xero won two Webbys for its software and website in the banking/bill paying category. Head of design at Xero Philip Fierlinger said: “Winning two Webbys is overwhelming. Reading all the comments people wrote is really humbling. We had a vision to make accounting sexy and fun, but to actually hear people say those words about Xero is incredibly gratifying.” Fierlinger will attend the award ceremony in New York on June 8.