Trilogy Gets the Kate Effect with Royal Using Skincare

Sisters Catherine de Groot and Sarah Gibbs may have started small, establishing their business from their father’s Upper Hutt shed in 2002, but they are now experiencing big success after their beauty product brand Trilogy was given the tick of approval by the Duchess of Cambridge.

Trilogy’s Certified Organic Rosehip Oil is said to be an essential in Kate Middleton’s make up bag and the secret to her flawless skin; the “Kate Effect” means the business’ sales are soaring.

Trilogy’s international spokeswoman Lisa Wilson said the company was “absolutely over the moon”.

“Celebrity endorsements of this scale can be transformational for a company,” Wilson said.

Gibbs was a chartered accountant and De Groot a former beauty journalist when the pair began Trilogy with a shared vision to create a line of anti-aging products. Their innovative company was inspired by their discovery of the benefits of rosehip oil to correct fine lines, wrinkles, stretch marks and scars.

Models Briton David Gandy and Australian Miranda Kerr have also praised the oil.

Original article by Lucy Thackray and Bianca London, Daily Mail, March 12, 2015.

Photo by Trilogy.

Tags: Catherine de Groot  Daily Mail  David Gandy  Duchess of Cambridge  Kate Effect  Miranda Kerr  Sarah Gibbs  Trilogy  

“Made with Care” showcases New Zealand’s food and beverage on world stage

“Made with Care” showcases New Zealand’s food and beverage on world stage

New Zealand Trade and Enterprise (NZTE) has launched a new campaign to promote New Zealand’s world-leading food and beverage overseas. The campaign comes at a time when borders are closed and…