The Rings Effect Continues

NZ features in a new weekly video series on international branding practices by British marketing guru Martin Lindstrom. In Altering the Brand of a Country: How Movies Hurt Columbia and Help New Zealand, Lindstrom investigates the positive impact on global perceptions of NZ caused by films such as the Lord of the Rings trilogy. “One need look no further than … New Zealand to understand how motion pictures have become the most potent marketing force for a country brand,” reads Lindstrom’s program guide on Adage.com.


Tags: Advertising Age  Lord of the Rings (The)  Martin Lindstrom  New Zealand  

Artist Hannah Jensen Reveals Magic in Carving Paint

Artist Hannah Jensen Reveals Magic in Carving Paint

Christchurch-based artist Hannah Jensen speaks to Forbes contributor Y-Jean Mun-Delsalle about painting in reverse, where all the layers of paint are applied first, then carved to reveal what’s in her heart. “After…