Low On Brands, High On Beauty

For the first time, New Zealand is included in Monocle’s index of the top 30 soft power nations, coming in at number 17 and introduced as: “Low on brands, high on beauty and in between on political influence.” “Hobbits and rugby. No one likes it when their country gets boiled down to two or three bullet points, but at least New Zealand can rely on some well-known staples to give its brand a boost. The successful hosting of the recent Rugby World Cup showed the country’s best side — fiercely competitive on the pitch, friendly and welcoming off it.” Monocle’s “fix”: “New Zealand could play a stronger role within the Asia/Australia region — from aid in East Timor to trade across southeast Asia.”


Tags: Asia/Australia Region  Monocle  Rugby World Cup  Top 30 Soft Power Nations  Trade  

New Zealand Ramps up Plans to Purge All Pests

New Zealand Ramps up Plans to Purge All Pests

There are strains on New Zealand’s environment. In this corner of the South Pacific, waterways are increasingly polluted and, from the suburbs to the alpine peaks, an untold army of feral…