Emilia Wickstead Launches Activewear Range
New Zealander Emilia Wickstead – she of knock-‘em-dead evening dresses and, most recently, bridalwear fame – has branched out into activewear in a collaboration with Britain’s premier health and fitness facility, Bodyism.
“It’s important for us as a brand to make sure we’re always offering something new and exciting to our client,” Wickstead tells Vogue of the collaboration. “Exercise is an important part of the Emilia Wickstead woman’s life, so I need to adapt to her needs and what she wants to wear on every occasion.”
The 13-piece collection includes leggings, sports bras, a jacket, a hoodie, jumpers, a crop top, a jumpsuit and a yoga mat – all “still stylish and still directional,” Wickstead promises.
Where Bodyism founder James Duigan tackled the technical side, Wickstead brought “my world to the table – my prints, my trademark dusty-pink colour, my mix of black and pink, and of course turtlenecks. I can put a turtleneck on the skimpiest dress, so it only felt right to have a high-neck crop top in the collection,” she explains.
So how did the collab between one of the jewels of London Fashion Week and the founder of the LA-favourite Clean and Lean body plan come about? The duo, it transpires, are long-time acquaintances, and, accordingly, they have named each gym piece after loyal customers and friends of both brands, such as Sienna Miller, Liv Tyler, Karolína Kurková and Arizona Muse, who models the collection in the lookbook.
“We started our businesses at the same time and have constantly given advice to one another,” Wickstead adds. “I have always trialled Bodyism activewear to help them make it the best product on the market. Their leggings are amazing. Obviously I am a high-waisted girl, but the cut, fit and fabrication is the absolute best.”
Original article by Alice Newbold, Vogue, March 9, 2018.