Boutique at the Bach

Auckland-based lifestyle fashion label FEW is showing its spring 2009 collection – inspired by the New Zealand bach – at the Action Sports Retailer (ASR) trade show in San Diego. The spring designs are inspired and influenced by peeling paint, beers around the barbeque pit, musty sheets, chipped plates and everything else a New Zealand holiday experience evokes. “The spring ’09 collection is our strongest yet and we are eager to share it with everyone,” said FEW founder Kena Lucy. “Our designers are on point with trends and we’re excited about the growth and progress of the brand as a whole.” In the past year FEW has experienced rapid growth, adding retailers like the trendy California boutique Intuition and Swell.com.