Aotearoa: The People’s Choice
NZ has been voted the best country in the world and overall winner of the 2005 Condé Nast Traveller Awards in the UK. “The result is gratifying not just because of the win, but because the readers who voted for us are the sorts of people we are trying to attract to NZ,” says Tourism Minister Mark Burton in Scoop. “Condé Nast Traveller readers are affluent, upwardly mobile professionals, and, most importantly, are very interested in travel. This really is an amazing result.” 30,000 Traveller readers picked their favourite holiday destination in a survey published earlier this year, grading their chosen country in 10 separate categories. NZ received the highest marks for scenery (99), environmental friendliness (98.87) and safety (97).