Rugby Fever Reaches New Heights
The All Blacks demolished the British and Irish Lions in three straight Tests, in one of the most highly anticipated rugby tours of recent years. The hype both at home and in the UK was spectacular, with thousands of Lions supporters making the trip Down Under for the series. Reuters ran a sequence of articles on the history of Lions tours in NZ and the BBC set up a weblog for Lions and All Blacks fans to share their experiences of the tour online. Planet Rugby published an unofficial set of awards, including Player of the Series (All Black Daniel Carter), Match of the Tour (NZ Maori’s first ever win over the Lions), and Best Crowd Signage (‘Will exchange wife for Test tickets’ – sighted in the stands of the Westpac Stadium during the Wellington match).